Successful technology business ventures require a number of components including:

Opportunity - The first thing any venture requires is an opportunity. An opportunity includes an idea and market for that idea.

Innovation - Innovation is usually required for a product development or service offering. The product or service will usually have some defining improvement over its competitors.

Technology - Technology is applied to innovation and opportunity to create a product or service.

Financing - Technology ventures require financing and are often externally rather than internally financed. External financing demands adequate cost estimation, cost management and a clear understanding of the risks of the venture.

Business Management - Business management makes sure that the risks are understood and minimised. Technology ventures have both business and technology risks.

Culture - The culture of technologists spans the perfectionism of engineers and the studded noses of graphic designers. It is dominated by 25 - 35 year olds for whom creating and using technology is fun rather than work. Successful technology businesses must embrace the culture of technologists while being able to work together with traditional business culture.

Unify Group ensures all the components of success are assembled for a venture. Unify Group works in partnership with entrepreneurs and financers, creating the appropriate culture for all partners and providing business and technology management for ventures. Our business is the creation, management and acceleration of ventures that rely on software development for their success.